Tire display



Dec. l, 1953 2,660,823

S. DUBlN EI'AL TIRE DISPLAY Filed 00T.. 20, 1951 :Patented Dec. l, 1953 sen-oi Dubin and Joseph Goldberg',

Cleveland, Ohio -nppiicatitn'ociber 2o, 1951, serial No4 252,386;

, This invention relates to 'advertising or dispiay devices, and it particularly relates to a display "device suited for use with conventional pneuinatic tire, or the like.

Everyone knows that countless gas stations are to-day involved in the retailing of many items in addition to gasolen'e. Nearly all of such thousands'of gas Vstations yare engaged inthe business 'of selling pneumatic tires, or else they at least 'have f'a tire position around the premises for repair or display purposes. Accordingly, Vsuch 'tires are ideal stands o'r apparatus for use in advertising' products sold 'by such gas stations. Thus in the past various eiorts have been made "to provide displays 'for use Ywith pneumatic tires and some prior structures of this type have been proposed.

I-n placing advertisements or other data in the pne'matic tire, it has been diicult to engage the advertisement sufhciently securely in the tire so 'as *to prevent its ready removal vfrom the tire by a gust of wind, or by accidental forces applied thereto. Also some displays have been hard to ypos-itin in a tire, or the display may easily be damaged when being placed in engagement with a tire.

Yt vis'the general object ofthe present 'invention to provide a new and improved display for use with pneumatic tires, which display is characterized by its ready but sturdy engagement with a tire.

Another object of the invention is to provide a display especially adapted for convenient engagement with a pneumatic tire, which display comprises two parts, both made from lightweight cardboard material.

Yet another object of the invention is to provide a display of the class described which is adapted to provide a three dimensional appearance in the display.

Yet another object of the invention is to provide a low cost display which has a novel and attractive appearance.

The foregoing and other objects and advantages of the specification will be made more apparent as the specification proceeds.

Reference now should be had to the accompanying drawings, wherein:

Fig. 1 is an elevation of one embodiment of the invention;

Fig. 2 is a horizontal section taken on line 2 2 of Fig. 1; and

Fig. 3 is an elevation of the disc of Fig. 1 when attened out.

The present invention, broadly speaking, re-

. 2 sides in Va display which is made from two pieces one of which is of the shape of a substantial flat or shallow conical member that engages the ou'ti surface of a side wall portion of a pneumatic tire and which is adapted yto have its apex project into 'the open center of the tire, and the second component of the dispiay is `-a flexible lock strip which extends through 'spaced portions vof the conical member io'r engaging an 'inner ypart :of

`the tire to 'secure the -display'thereto by resilient stenCilled, lithographed or lotheri'vise aixed on the face of the display. y

The details 'of the structure shown on vthe drawing specifically include a `backing member I that is normally of circular "shape and -Wlhi'ch usually has a 'wedge shaped opening or recess '2 'provided in the one peripheral portion of the backing member -I-. A :locking tab 3 iusually iis provided on 4one edge ofthe vrecess l.2 and protrudes thereinto for engagement with a slot l formed in the member l adjacent an opposed margin of the recess 2. Thus the tab 3 can be easily engaged with the slot 4 by bending or moving the member I from nat disc shape over to shallow conical shape and be retained in such position by engaging the tab 3 in the slot 4. In some instances, it may be desirable to secure the member l in flat conical shape by other means from that referred to herein, as by making the member l with a radial slit therein and securing the edges of the slit in overlapped position by an adhesive, staples or other conventional means.

The backing member l is adapted to engage with a conventional pneumatic tire 5 on one side wall portion thereof, as best indicated in Fig. 2, with the apex of the conical member protruding into the open center of the tire.

Such backing member l is resiliently secured to the tire 5 by means of a suitable cardboard lock strip or locking member 6 which usually has reduced width end portions l provided thereon. The end portions 'l are adapted to engage with and extend through a pair of usually diametrically opposed slots 8 also formed in the backing 1 at desired opposed portions thereof usually circumferentially spaced from the recess 2. This locking strip 6 is of sufficiently resilient construction, as is the member l, to grasp the opposed 3 portions of the tire 5 positioned between the edge portions of such members l and 6 and resiliently and tightly hold the display of the invention in engagement with the tire 5.

Fig. 2 best indicates the three-dimensional effect produced in the display of the invention by the locking member 6.

In some instances, it may be desirable to use some type of a flat disc in place of the conical backing mem-ber l in a modified display of the invention.

The end portions of the locking tab 3, indicated at 3a, can be bent out substantially normal to the remainder of the tab to bear on the adjacent surface of the member l at the slot 4 after the locking tab 3 is inserted through the slot 4. This makes the display assembly a bit more solid and facilitates inserting the locking tab 3 through the slot d because by bending the end portions 3EL out of the plane of the locking tab 3, the slot 5 can be as Wide as the widest part of the locking tab 3 in its flat shape. The locking tab Would then be retained in locked position by the bent over end portions 3a. Of course, the locking tab 3 normally is integral with the backing member l.

It should be noted that the display of the invention can be used in a tube as well as in a tire. In a tube the end portions I may be slightly longer than those shown so that they resiliently engage an opposite surface of the tube to that surface contacted by the backing member I.

It will be realized that the displayA of the invention is of inexpensive construction and. yet it can be easily engaged with a pneumatic tire Without any damage to the display by such engagement. Accordingly the display can be readily engaged With a tire but yet be firmly locked thereto for display purposes so that the objects of the invention are achieved.

While one complete embodiment of the invention has been disclosed herein, it will be appreciated that modication of this particular embodiment of the invention may be resorted to without departing from the scope of the invention as dened by the appended claims.

Having thus described the invention, what we claim is:

1. A display comprising a conical member having a continuous periphery and having a pair of diametrically opposed slots therein spaced radially inwardly from the periphery thereof, said member being adapted to engage one side of an annular member and protrude into the open center thereof, and a, flexible narrow elongate strip the end portions of which are of reduced Width and extend through said diametrically opposed slots and protrude from such slots for securing the strip to said member and for engaging the opposite side of an annular member to secure the display thereto.

2. In combination, a pneumatic tire, a thin substantially nat exible conical member engaging the outer surface of said tire with its apex projecting into the open center of said tire, and a flexible cardboard lock strip extending through slots in spaced portions of said member to engage the inner surface of said tire and secure the conical member thereto, said lock strip bridging over and being spaced from the apex of said conical member at the front of the conical member, the front portions of said lock strip and said conical member being adapted to receive any desired advertising data thereon.

3. In combination, an annular member, a thin substantially flat continuous periphery Vconical member engaging one side Wall portion of said annular member with its apex projecting into the open center of said annular member, and a exible lock strip engaging spaced portions of said conical member and extending therethrough to engage the other surface of said annular member, said lock strip bridging over and being spaced from the apex of said conical member.

SERROL DUBIN. JOSEPH GO'LDBERG.

References Cited in the file of this patent UNITED STATES PATENTS Number Name Date 1,758,307 Bales May 13, 1930 1,809,298 Heywood' June 9, 1931 2,503,988 Arbi-b Apr. l1, 1950 

